The criteria for sales evaluations have changed to include customer satisfaction, profit contribution, and customer retention as measures of success. What was this change motivated by?

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This change was motivated by a shift towards a long-term orientation in business strategy, emphasizing the importance of building and maintaining customer relationships. By including customer satisfaction, profit contribution, and customer retention as criteria, companies aim to foster a more sustainable and relationship-focused approach to sales, rather than just prioritizing short-term sales figures.

The Criteria for Sales Evaluations Have Changed to Include Customer