Over-the-counter selling usually requires the customer to take the initiative and travel to the seller's place of business.
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Q14: Firms engage in precall planning to understand
Q15: Personal selling is more costly and time
Q16: To be identified as a qualified prospect,
Q17: Over-the-counter personal selling efforts are frequently supplemented
Q18: Inside sales reps support field representatives in
Q20: A salesperson assigned to answer the telephone
Q21: Sales promotions often lead to sales and
Q22: A straight salary plan could reduce the
Q23: A salesperson should be judged on the
Q24: An important advantage of personal selling is
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