Question 1

Which of the following items is associated with administrative control?

Accepted Answer

Administrative control includes both cost and time.

Question 2

The major problem with using the mall intercept method to conduct personal interviews concerns:

Accepted Answer

A

Question 3

____ is the process of providing appropriate information to respondents after data have been collected using disguise.

Accepted Answer

Debriefing is the process of providing appropriate information to respondents after data have been collected using disguise. It involves revealing the true nature of the study, the reasons for the disguise, and the use of the data collected.

Question 4

Which of the following is NOT an advantage of computer-assisted interviewing?

Accepted Answer

The answer of Which of the following is NOT an...

Question 5

Which of the following statements are NOT true of mall intercepts?

Accepted Answer

While mall intercepts may have some limitations, such as the fact that not everyone shops at malls, they are not becoming less popular with marketers due to biased sampling frames.

Question 6

Which of the following statements does NOT accurately describe the mail questionnaire?

Accepted Answer

The mail questionnaire does not ensure that the correct person receives and completes the questionnaire, as it can be intercepted or completed by someone other than the intended respondent.

Question 7

The problem of nonresponse due to refusals to participate is usually:

Accepted Answer

The answer of The problem of nonresponse due to refusals...

Question 8

Questions that give the respondent no indication of the true purpose of the research project are known as:

Accepted Answer

Disguised questions are designed to not reveal the true purpose of the research project, thereby avoiding bias or influencing the respondent's answers. This can help ensure more accurate and genuine responses from participants. Confounded questions combine multiple variables, making it difficult to determine which factor is responsible for the observed result. Structured questions are pre-determined and standardized, often using closed-ended responses. Undisguised questions are the opposite of disguised questions and are transparent about the purpose of the research project. Unstructured questions allow for open-ended responses and can allow for more detailed and varied answers.

Question 9

Which of the following is FALSE?

Accepted Answer

Mail questionnaires typically provide less sample control than telephone or personal interviews, as there is no way to verify that the intended recipient actually received and completed the survey. The other options are true statements.

Question 10

Which of the following affords the researcher the most sample control with respect to getting cooperation from the respondent?

Accepted Answer

Personal interviews allow the researcher to have the most control over the sample as they are able to directly interact with the respondent and address any concerns or questions they may have. Additionally, the researcher is able to ensure the accuracy and completeness of the responses given.

Question 11

Which of the following is NOT an advantage of structured questions?

Accepted Answer

Structured questions are advantageous because they are standardized, easy to administer, save time and money, and are easy to analyze. The only disadvantage is that responses may be limited or difficult to interpret, particularly if the options provided in the question do not fully represent the respondent's opinions or experiences.

Question 12

A(n) ____ might be the only method of obtaining a response from certain busy individuals for whom time is a scarce commodity.

Accepted Answer

A mail questionnaire allows busy individuals to respond on their own time, without having to schedule an interview or take a phone call. Mall-intercept interviews could be disruptive and personal interviews may be difficult to schedule with busy individuals.

Question 13

Which of the following provides the most control in terms of the time it takes to complete a study?

Accepted Answer

The answer of Which of the following provides the most...

Question 14

Use of a computer-aided telephone interview means that:

Accepted Answer

The answer of Use of a computer-aided telephone interview means...

Question 15

Which of the following is an accurate statement with regard to personal interviews?

Accepted Answer

As the number of interviewers increases, so do problems of interviewer-related variations in responses. This is because different interviewers may have different styles, biases or interpretations of questions, which can lead to inconsistency in responses. This is a common issue in personal interviews and can be minimized by proper training and monitoring of interviewers. None of the other statements are accurate or relevant to personal interviews.

Question 16

Although fixed-alternative questions tend to provide the most reliable responses, they may also ____.

Accepted Answer

Fixed-alternative questions may encourage respondents to choose an option that may not accurately reflect their true feelings or opinions, leading to misleading answers.

Question 17

Long questionnaires can usually be handled best by:

Accepted Answer

The answer of Long questionnaires can usually be handled best...

Question 18

Which of the following is FALSE?

Accepted Answer

Computer-assisted interviewing typically offers faster data collection and processing, not slower, while maintaining increased accuracy.

Question 19

The responses as well as questions are standardized in a(n):

Accepted Answer

Structured questionnaire standardized both the questions and responses. It is a pre-planned and controlled survey method that can remain consistent across different survey participants.

Question 20

Which of the following data collection methods is most versatile?

Accepted Answer

The answer of Which of the following data collection methods...

Quiz 6: Collecting Primary Data by Communication

Which of the following items is associated with administrative control?

The major problem with using the mall intercept method to conduct personal interviews concerns:

____ is the process of providing appropriate information to respondents after data have been collected using disguise.

Which of the following is NOT an advantage of computer-assisted interviewing?

Which of the following statements are NOT true of mall intercepts?

Which of the following statements does NOT accurately describe the mail questionnaire?

The problem of nonresponse due to refusals to participate is usually:

Questions that give the respondent no indication of the true purpose of the research project are known as:

Which of the following is FALSE?

Which of the following affords the researcher the most sample control with respect to getting cooperation from the respondent?

Which of the following is NOT an advantage of structured questions?

A(n) ____ might be the only method of obtaining a response from certain busy individuals for whom time is a scarce commodity.

Which of the following provides the most control in terms of the time it takes to complete a study?

Use of a computer-aided telephone interview means that:

Which of the following is an accurate statement with regard to personal interviews?

Although fixed-alternative questions tend to provide the most reliable responses, they may also ____.

Long questionnaires can usually be handled best by:

Which of the following is FALSE?

The responses as well as questions are standardized in a(n) :

Which of the following data collection methods is most versatile?