The ________ metric is obtained by summing up the customer lifetime values of the firm's customers.

Question

Quizplus · Accepted Answer

The metric described in the question is known as customer equity. Customer equity is a value-based metric that helps firms understand the long-term value of their customer relationships. It is calculated by summing up the customer lifetime values of a firm's customers. Options A, C, D, and E are not relevant to the described metric.

The ________ Metric Is Obtained by Summing Up the Customer