Competitive advertising is typically used in the market introduction stage of the product life cycle-to develop primary demand.

Question

Quizplus · Accepted Answer

Competitive advertising is more commonly used in the growth and maturity stages of the product life cycle to differentiate a product from its competitors and develop selective demand, rather than in the market introduction stage, which focuses on developing primary demand for a new product category.

Competitive Advertising Is Typically Used in the Market Introduction Stage