A manufacturer of computer printers has decided to add scanners to its line.Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners?

Question

Quizplus · Accepted Answer

A manufacturer of computer printers should point out the advantages of its new line of scanners to its potential customers.This is indirect competitive advertising,which points out product advantages in order to affect future buying decisions.

A Manufacturer of Computer Printers Has Decided to Add Scanners