Best Sound,Inc.placed a full-page color ad in Car Talk magazine,stressing the better sound available with its car stereo product as compared to similarly priced products,to try to affect its target market's future buying decisions.This is an example of ________ advertising.
A) reminder
B) pioneering
C) direct competitive
D) institutional
E) indirect competitive
Correct Answer:
Verified
Q157: The message "Get your daily dose of
Q158: An ad stressing the advantages of one
Q161: A manufacturer of computer printers has decided
Q163: Nissan advertises the performance of its new
Q164: Which of the following is true of
Q164: The type of competitive advertising that points
Q165: Direct competitive advertising focuses on
A)aiming for immediate
Q166: Comparative advertising
A)is usually ignored by consumers.
B)is illegal
Q197: Faced with a decline in red meat
Q207: Reminder advertising
A) tries to develop primary demand
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