Direct competitive advertising focuses on
A) aiming for immediate buying action.
B) developing primary demand.
C) making specific brand comparisons.
D) keeping the product's name before the public.
E) promoting an organization's ideas.
Correct Answer:
Verified
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Q164: Which of the following is true of
Q166: Comparative advertising
A)is usually ignored by consumers.
B)is illegal
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Q207: Reminder advertising
A) tries to develop primary demand
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