Competitive advertising that makes specific brand comparisons-using actual names-is ________ advertising.
A) direct competitive
B) cooperative
C) comparative
D) pioneering
E) institutional
Correct Answer:
Verified
Q164: The type of competitive advertising that points
Q165: Direct competitive advertising focuses on
A)aiming for immediate
Q166: Comparative advertising
A)is usually ignored by consumers.
B)is illegal
Q168: Although legal in the United States,_ is
Q170: Which type of advertising is considered useful
Q171: Glitter,Inc.advertises its "gold-tone" jewelry on TV,along with
Q172: An ad for Toyota's lowest-priced truck claimed
Q173: In its ads,General Mills highlights the advantages
Q181: The _ type of competitive advertising aims
Q207: Reminder advertising
A) tries to develop primary demand
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