An ad for Toyota's lowest-priced truck claimed that it "is tougher,gives better mileage,and costs less than any other truck" and specifically named the directly competitive trucks.This is an example of

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When Toyota advertises its trucks' advantages by directly comparing them with other specific brands,it is using comparative advertising.Comparative advertising means making specific brand comparisons using actual product names.

An Ad for Toyota's Lowest-Priced Truck Claimed That It "Is