Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion?
A) comparative advertising
B) pioneering advertising
C) competitive advertising
D) reminder advertising
E) institutional advertising
Correct Answer:
Verified
Q165: Direct competitive advertising focuses on
A)aiming for immediate
Q166: Comparative advertising
A)is usually ignored by consumers.
B)is illegal
Q168: Although legal in the United States,_ is
Q169: Competitive advertising that makes specific brand comparisons-using
Q171: Glitter,Inc.advertises its "gold-tone" jewelry on TV,along with
Q172: An ad for Toyota's lowest-priced truck claimed
Q173: In its ads,General Mills highlights the advantages
Q181: The _ type of competitive advertising aims
Q199: A supermarket manager should use _ advertising
Q207: Reminder advertising
A) tries to develop primary demand
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