Which of the following promotional objectives is most likely being accomplished when a window company compares its windows to those of a competitor to show homebuilders why its products are superior?
A)planning
B)rebutting
C)persuading
D)reminding
E)informing

Question

Quizplus · Accepted Answer

A persuading objective means the firm will try to develop a favorable set of attitudes so customers will buy,and keep buying,its product.A persuading objective often tries to demonstrate how one brand is better than others.A salesperson for Andersen Windows tries to convince homebuilders about the quality and affordability of Andersen Windows as compared to those of a competitor,so the builder chooses Andersen for future housing projects.

Which of the Following Promotional Objectives Is Most Likely Being