Which of the following statements is true of how innovation and market changes create opportunities?
A)Market changes due to product innovations lead to fewer opportunities for marketing managers.
B)Products,customer behavior,and competition vary over time.
C)Marketing managers should avoid seeking innovations,as they only pose challenges to a firm and are not essential to a firm's success.
D)Managers should design new products to meet their own needs rather than meeting the needs of the target market.

Question

Quizplus · Accepted Answer

Innovations result from products,customer behavior,and competition changing over time.These changes create opportunities for marketing managers and pose challenges as well.Developing new products and managing existing products to meet changing conditions are important to the success of every firm.

Which of the Following Statements Is True of How Innovation