During the introduction stage of the product life cycle,
A)"me-too" products quickly take market share away from the innovator.
B)most products achieve intensive distribution.
C)industry profits are at their highest.
D)promotion is likely to be needed to build primary demand.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle,informative promotion is needed to tell potential customers about the advantages and uses of the new-product concept.

During the Introduction Stage of the Product Life Cycle