Which of the following is LEAST related to the product life-cycle pattern?
A)sales and profits of a particular individual brand or product in the market
B)industry sales and profits for a product idea within a particular product-market
C)growth and subsequent decline of sales for a product category
D)the impact of increased competition on a new product idea over time
E)the need for marketers to adjust their marketing mixes for a product category

Question

Quizplus · Accepted Answer

When discussing the product life cycle,it is important to remember that product life cycles don't relate to individual products.Product life cycles describe industry sales and profits for a product idea within a particular product-market.The sales and profits of an individual brand may not,and often do not,follow the life-cycle pattern.

Which of the Following Is LEAST Related to the Product