In the context of new-product development and the balance of market needs and company resources,marketing managers must generally
A)recognize that new-product projects need to meet ROI goals.
B)have various departments independently evaluate the feasibility of new ideas.
C)develop marketing plans for goods that can't currently be produced profitably.
D)place a product in the market quickly and not wait for a marketing plan.
E)focus on satisfying customer needs,even if it means taking a loss.

Question

Quizplus · Accepted Answer

Marketing managers must recognize that new-product projects need to meet return-on-investment goals.Team members from R&D and production should provide insights about the company's capabilities and costs to produce.It isn't sensible for a marketing manager to develop elaborate marketing plans for goods or services that the firm simply can't produce-or produce profitably.Clearly,a balancing act is involved here.

In the Context of New-Product Development and the Balance of Market