If members of the target market for an Apple iPad do not initially recognize the brand name,but compelling advertising results in more members remembering the brand,the Apple iPad has achieved
A)brand rejection.
B)brand preference.
C)brand nonrecognition.
D)brand insistence.
E)brand recognition.

Question

Quizplus · Accepted Answer

Brand recognition means the ability of customers to remember a brand.

If Members of the Target Market for an Apple IPad