Which of the following statements is true?
A)Consumer demand for a specific brand at a profitable price helps build brand equity.
B)Brand equity is likely to be higher if retailers are eager to stock the brand.
C)The value of a brand to its current owner is called brand equity.
D)It is usually difficult and expensive to build brand recognition.
E)All these statements are true.

Question

Quizplus · Accepted Answer

Some firms prefer to acquire established brands rather than try to build their own because building brand recognition is difficult.The value of a brand to its current owner or to a firm that wants to buy it is sometimes called brand equity.It is likely to be higher if many satisfied customers insist on buying the brand and if retailers are eager to stock it.

Which of the Following Statements Is True