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Organizational Buyers

Question 146

Multiple Choice

Organizational buyers


A) rely on many sources of information,in addition to salespeople,when making purchase decisions.
B) may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered.
C) will likely search for little additional information if the purchase is unimportant.
D) tend to be more rational-and less emotional-in their buying decisions than final consumers.
E) All these answers are correct.

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