Which of the following statements about selling to organizational buyers is true?
A) The buyer's individual needs can be ignored when there is multiple buying influence.
B) Purchasing managers are usually more emotional than final consumers.
C) A purchasing manager's emotional needs should be emphasized along with his economic needs.
D) Sellers should try to avoid purchasing managers,since they usually can't make the final buying decision.
E) All these statements are true.
Correct Answer:
Verified
Q139: A requisition
A)is only used for nonroutine purchases.
B)is
Q140: Which of the following statements about organizational
Q141: Which of the following is NOT one
Q142: Multiple buying influence should be expected in
A)vendor
Q143: Regarding new-task organizational buying,which of the following
Q145: Purchasing specifications
A)often simply includes a brand name
Q146: Organizational buyers
A)rely on many sources of information,in
Q147: New-task buying
A)is a routine repurchase that may
Q148: Which of the following is NOT one
Q149: A potential supplier sending a brochure or
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