A potential supplier sending a brochure or product catalog and a salesperson contacting the buyer over the phone are means of submitting a(n)________ in organizational buying.

Question

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When buyers in B2B markets identify potential suppliers,they contact one or more suppliers for proposals.A supplier may simply send a brochure or product catalog,or it may have a salesperson contact the buyer over the phone.In more complex buying situations,there may be formal presentations from different suppliers that also submit detailed proposals.

A Potential Supplier Sending a Brochure or Product Catalog and a Salesperson