"Positioning" shows how proposed and/or present brands are located in a market-as seen by customers.

Question

Quizplus · Accepted Answer

Positioning is a marketing concept that focuses on how a brand is perceived or "positioned" in the minds of customers relative to its competitors. It involves identifying the unique value proposition of the brand and communicating it effectively to the target audience. Therefore, it shows how proposed and/or present brands are located in a market-as seen by customers.

"Positioning" Shows How Proposed And/or Present Brands Are Located in a Market-As