Customer type
A)should be defined by identifying the buyer instead of the user.
B)should be assigned a nickname that describes all potential types of customers.
C)must always consider intermediaries even if they are not final users.
D)refers to the final consumer or user of a product type.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Customer type refers to the final consumer or user of a product type.To define customer type,marketers should identify the final consumer or user of the product type,rather than the buyer-if they are different.

Customer Type