The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called
A) market penetration.
B) market segmentation.
C) market development.
D) market research.
E) market pioneering.
Correct Answer:
Verified
Q114: The customer type component of the product-market
Q115: Unlike a generic market description,a product-market definition
Q117: For a product-market,which of the following refers
Q118: Customer type
A)should be defined by identifying the
Q120: A firm's "relevant market for finding opportunities"
Q121: Marketing managers want market segments to have
Q122: Which is the first step in market
Q124: "Good" market segments are those that are
A)heterogeneous
Q132: _ is the process of naming broad
Q156: Which of the following statements about market
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents