Which is the first step in market segmentation?
A)finding one or two demographic characteristics to divide up the whole mass market
B)clustering people with similar needs into a market segment
C)naming a broad product-market of interest to the firm
D)evaluating market segments to determine if they are large enough
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The first step in effective market segmentation involves naming a broad product market of interest to the firm.Marketers must break apart-disaggregate-all possible needs into some generic markets and broad product-markets in which the firm may be able to operate profitably.

Which Is the First Step in Market Segmentation