Saying that a good market segment should be "substantial" means that
A)the company does not have to worry about substantial competition for a long time.
B)people should have substantially different reactions to marketing mix variables.
C)it should be large enough to be profitable.
D)people in different market segments should be as different as possible.
E)the product and its offerings are substantial in nature.

Question

Quizplus · Accepted Answer

A good market segment should be substantial-i.e.,the segment should be big enough to be profitable.

Saying That a Good Market Segment Should Be "Substantial" Means