Which of the following is the most accurate definition of the term segmenting?
A)It is a disaggregating or "breaking down" process.
B)It assumes that each person should be treated as a separate target market.
C)It assumes that all customers can be clustered into profitable market segments.
D)It is an aggregating process.
E)It uses scientific rules to decide how many submarkets exist.

Question

Quizplus · Accepted Answer

Marketing-oriented managers think of segmenting as an aggregating process-clustering people with similar needs into a "market segment."

Which of the Following Is the Most Accurate Definition of the Term