"Good" market segments are those that are
A)heterogeneous between.
B)operational.
C)substantial.
D)homogeneous within.
E)All these answers are correct.

Name: "Good" market segments are those that are A)heterogeneous between. B)operational. C)substantial. D)homogeneous within. E)All these answers are correct.
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Question

Quizplus · Accepted Answer

A "good" market segment meets the following criteria: homogeneous (similar)within; heterogeneous (different)between; substantial; and operational.

"Good" Market Segments Are Those That Are