Marketing managers want market segments to have each of the following characteristics EXCEPT
A)as similar as possible within segments.
B)as different as possible between segments.
C)as numerous as possible.
D)useful for identifying marketing mix variables.
E)large enough to be profitable.

Question

Quizplus · Accepted Answer

A "good" market segment meets the following criteria: homogeneous (similar)within; heterogeneous (different)between; substantial-the segment should be big enough to be profitable; and operational-it should be useful for identifying marketing mix variables.

Marketing Managers Want Market Segments to Have Each of the Following