Of the following,the LAST that a firm should specify are its
A)company objectives.
B)marketing objectives.
C)promotion objectives.
D)publicity objectives.
E)price objectives.

Name: Of the following,the LAST that a firm should specify are its A)company objectives. B)marketing objectives. C)promotion objectives. D)publicity objectives. E)price objectives.
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Question

Quizplus · Accepted Answer

Firms need a hierarchy of objectives,moving from company objectives to marketing objectives,promotion objectives,and then advertising objectives.

Of the Following,the LAST That a Firm Should Specify Are