A(n)________ is a marketing mix that customers see as better than a competitor's mix and that cannot be quickly or easily copied.
A)resource combination
B)sustainable competitive advantage
C)objective-centered approach
D)competitor analysis plan
E)competitor matrix

Question

Quizplus · Accepted Answer

Marketing managers should actively seek sustainable competitive advantage,a marketing mix that customers see as better than a competitor's mix and that cannot be quickly or easily copied.

A(n)________ Is a Marketing Mix That Customers See as Better