A first step in evaluating marketing opportunities is to:
A) decide which markets the firm wishes to enter.
B) consider the objectives and resources of the firm.
C) hire a "futurist" as a marketing consultant.
D) estimate market and sales potentials.
E) find out if potential competitors are larger.

Question

Quizplus · Accepted Answer

Before evaluating marketing opportunities, it is important to consider the objectives and resources of the firm. This helps to ensure that the marketing opportunities align with the overall goals of the company and that the necessary resources are available to pursue them effectively. Deciding which markets to enter and estimating potential sales are important steps in the process, but they should come after a thorough analysis of the firm's objectives and resources. Hiring a futurist as a marketing consultant and comparing the size of potential competitors are not necessary or relevant steps in evaluating marketing opportunities.

A First Step in Evaluating Marketing Opportunities Is To