A(n) _______ is a marketing mix that customers see as better than a competitor's mix and cannot be quickly or easily copied.
A) resource combination
B) sustainable competitive advantage
C) objective-centered approach
D) competitor analysis plan
E) competitor matrix

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is a marketing mix that customers perceive as superior to that of a competitor and that cannot be easily replicated. It may be based on factors such as brand reputation, unique product features or technology, superior customer service, or efficient supply chain management. By possessing a sustainable competitive advantage, a company is better positioned to achieve long-term success and profitability.

A(n) _______ Is a Marketing Mix That Customers See as Better