Along with studying trends in the environment, a first step in looking for attractive opportunities is to:
A) understand the resources and objectives of the firm.
B) decide which product-markets the firm will enter.
C) find new markets for present products.
D) estimate product-market potentials.
E) hire a marketing strategy planner.

Question

Quizplus · Accepted Answer

Before identifying attractive opportunities, it is important to understand the resources and objectives of the firm to ensure that any potential opportunities align with the company's capabilities and goals.

Along with Studying Trends in the Environment, a First Step