Which of the following is not a marketing strength for a book publisher?
A) Flexible production facilities.
B) A stable of popular authors.
C) A good sales force.
D) An efficient online ordering system for customers.
E) Good relationships with book wholesalers and retailers.

Question

Quizplus · Accepted Answer

Flexible production facilities are more related to manufacturing efficiency rather than a direct marketing strength. Marketing strengths for a book publisher typically involve ways to promote and sell books, such as having popular authors, a good sales force, an efficient online ordering system, and strong relationships with wholesalers and retailers.

Which of the Following Is Not a Marketing Strength for a Book