According to the "continuum of environmental sensitivity," which of the following types of products is less sensitive to environmental changes?
A) "fad"-type consumer products
B) industrial products
C) basic commodity-type consumer products
D) consumer products that are linked to cultural variables
E) All of these types of products are equally sensitive to environmental changes.
Correct Answer:
Verified
Q319: When using screening criteria to evaluate opportunities,
A)marketers
Q320: Using General Electric's strategic planning grid,an opportunity
Q321: GE's planning grid approach to evaluating proposed
Q322: Which of the following types of products
Q325: According to the General Electric strategic planning
Q326: Evaluating opportunities in international markets is uniquely
Q326: GE's planning grid approach
A)doesn't work,because given the
Q327: General Electric's strategic planning grid
A)focuses on market
Q328: The "continuum of environmental sensitivity" suggests that
A)some
Q329: According to the "continuum of environmental sensitivity,"
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