GE's planning grid approach to evaluating proposed and existing plans and businesses
A)considers how profitable opportunities are likely to be.
B)reflects the corporation's objectives.
C)helps managers see why some ideas are supported and others are not.
D)is a subjective,multiple-factor approach.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

General Electric's (GE's)strategic planning grid forces company managers to make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans.GE's "stoplight" evaluation method is a subjective,multiple-factor approach.

GE's Planning Grid Approach to Evaluating Proposed and Existing Plans