When a firm has multiple market opportunities from which to choose,marketers can use ________ to compare and identify the best ones.
A)competitor analysis
B)a competitor matrix
C)focus groups
D)S)W.O.T.analysis
E)a strategic planning grid

Question

Quizplus · Accepted Answer

When a firm has many scenarios to evaluate,it usually has to compare quite different ones.This problem is easier to handle with graphical approaches such as the nine-box strategic planning grid used by many companies.

When a Firm Has Multiple Market Opportunities from Which to Choose,marketers