Which of the following is true about the General Electric strategic planning grid?
A) It supports the industry attractiveness dimension's focus on the ability of the company to pursue a product-market plan effectively.
B) It encourages managers to follow an objective,single-factor approach.
C) It allows the business strengths dimension's focus on whether the product-market plan looks like a good idea.
D) It helps managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans.
E) It suggests that opportunities that fall into the red boxes are the firm's best growth opportunities.
Correct Answer:
Verified
Q313: Product-market screening criteria should be
A)quantitative.
B)qualitative.
C)realistic and achievable.
D)All
Q315: What is the first and most important
Q316: A firm's product-market screening criteria for evaluating
Q318: When a firm has multiple market opportunities
Q319: When using screening criteria to evaluate opportunities,
A)marketers
Q320: Using General Electric's strategic planning grid,an opportunity
Q321: GE's planning grid approach to evaluating proposed
Q322: Which of the following types of products
Q324: When evaluating the potential of possible opportunities
Q339: All of the following are examples of
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