A firm's product-market screening criteria for evaluating existing plans and possible new opportunities should consider
A) the objectives of top management.
B) trends in the market environment.
C) the firm's strengths.
D) the firm's weaknesses.
E) All these answers are correct.
Correct Answer:
Verified
Q311: One way marketers can screen for opportunities
Q313: Product-market screening criteria should be
A)quantitative.
B)qualitative.
C)realistic and achievable.
D)All
Q315: What is the first and most important
Q317: Which of the following is true about
Q318: When a firm has multiple market opportunities
Q319: When using screening criteria to evaluate opportunities,
A)marketers
Q320: Using General Electric's strategic planning grid,an opportunity
Q321: GE's planning grid approach to evaluating proposed
Q324: When evaluating the potential of possible opportunities
Q339: All of the following are examples of
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