Using General Electric's strategic planning grid,an opportunity rated "medium" in terms of industry attractiveness and "high" in terms of business strengths would be evaluated as which of the following?
A)yellow-borderline
B)red,for no growth
C)green,for growth
D)It could be evaluated as yellow,red,or green-because the grid suggests that opportunities with medium ratings need more analysis.

Question

Quizplus · Accepted Answer

GE feels opportunities that fall into the green boxes of the grid are its best growth opportunities.

Using General Electric's Strategic Planning Grid,an Opportunity Rated "Medium" in Terms