In the context of retail patterns, direct marketing works well in affluent markets as well as in markets with underdeveloped distribution systems.

Question

Quizplus · Accepted Answer

Selling directly to the consumer through mail, by telephone, or door-to-door is often the approach of choice in markets with insufficient or underdeveloped distribution systems. The approach, of course, also works well in the most affluent markets.

In the Context of Retail Patterns, Direct Marketing Works Well