When the acquired firm has a weak culture, it is best to use the _____ merger strategy.

Question

Quizplus · Accepted Answer

Assimilation occurs when employees at the acquired company willingly embrace the cultural values of the acquiring organization.Typically this strategy works best when the acquired company has a weak, dysfunctional culture and the acquiring company's culture is strong and aligned with the external environment.Refer: Exhibit 14.4

When the Acquired Firm Has a Weak Culture, It Is