The primary objective for exhibiting at a trade-show booth is to:
A) create full-showings.
B) meet qualified prospects face-to-face.
C) find out the effectiveness of its integrated marketing communications.
D) give its sales personnel a vacation away from the workplace.
E) gain competitive intelligence.

Question

Quizplus · Accepted Answer

The primary objective for exhibiting at a trade-show booth is to meet qualified prospects face-to-face. This allows the company to establish new contacts, introduce new products, and generate sales leads.

The Primary Objective for Exhibiting at a Trade-Show Booth Is