During a sales call,the Coats & Clark representative surprised the owner of 1001 Crafts Store with the gift of a tapestry basket for transporting knitting and crocheting projects.The bag was imprinted with the advertising slogan of a new type of synthetic yarn he wanted the store to carry.The tapestry bag is an example of:
A) a continuity gift.
B) a premium.
C) a trade deal.
D) advertising specialty.
E) trade promotion.

Question

Quizplus · Accepted Answer

Advertising specialty is a promotional product, usually imprinted with an advertiser's name, message, or logo, that is distributed free as part of a marketing communications program.

During a Sales Call,the Coats & Clark Representative Surprised the Owner