How does an advertising specialty differ from a premium?
A) Premium is typically more valuable than an advertising specialty and usually bears no advertising message; consumers typically have to do something to get a premium.
B) Premiums are always emblazoned with the name of the company that gave them away; specialties are not.
C) Advertising specialties are typically more expensive than premiums.
D) Premiums are always free; advertising specialties are not.
E) Advertising specialties are promotional items; premiums are not.

Question

Quizplus · Accepted Answer

Advertising specialties are generally less expensive and are imprinted with an advertising message, whereas premiums are usually more valuable and do not necessarily bear an advertising message. Additionally, consumers often have to perform some action to receive a premium, whereas advertising specialties are typically given away freely.

How Does an Advertising Specialty Differ from a Premium