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To Introduce Interior Decorators to Its Product Line,Hanson Glassworks Has

Question 70

Multiple Choice

To introduce interior decorators to its product line,Hanson Glassworks has decided to mail miniature reproductions of turn-of-the-century Tiffany lamps to all large design company owners,defined as more than $10 million annual sales.Each handcrafted miniature lamp will cost the company almost $250 to buy and mail.What,if anything,is potentially wrong with this strategy?


A) The FTC forbids the giving of specialty items valued at more than $25.
B) The design company owners could perceive the miniature as a bribe.
C) The replica is being used as a premium.
D) Typically, gift recipients do not feel obligated to reciprocate.
E) There is nothing potentially wrong with this strategy.

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