The procedure for buying television time is:
A) not done on a national basis-but rather a station-by-station basis.
B) a process that can usually be accomplished quickly by an experienced media buyer.
C) so complex that most large advertisers seek the assistance of ad agencies or media-buying services.
D) not a purchase that requires any special expertise.
E) so simple that most large advertisers use in-house media buyers.

Question

Quizplus · Accepted Answer

Buying television time is a complex process that involves negotiating rates, selecting appropriate programming, and coordinating schedules. Most large advertisers seek the assistance of ad agencies or media-buying services to navigate the complexities of the process. These professionals have the experience and expertise to ensure that advertisers get the best possible rates and reach their target audience effectively.

The Procedure for Buying Television Time Is