Nielsen Media Research:
A) is a media buying organization.
B) is the company responsible for determining the length of commercials.
C) is the major audience rating service for television.
D) uses demographically specific surveys to pretest ads.
E) is an industry monitoring system that seeks to make sure that all television commercials are ethical.

Question

Quizplus · Accepted Answer

Nielsen Media Research is the major audience rating service for television, providing ratings data and demographics information to help networks and advertisers make programming and advertising decisions.