Which of the following statements about infomercials is false?
A) Infomercials can fulfill some message objectives far better than a 30-second commercial.
B) Infomercials combine the power of advertising, direct response, and sales promotion.
C) Results from infomercials are both measurable and accountable.
D) Infomercials can pay for themselves while supporting the retail trade.
E) Consumers hardly pay any attention or even respond to them.

Question

Quizplus · Accepted Answer

This statement is false. Infomercials are designed to capture the attention of consumers and encourage them to respond through direct sales or a call to action. Infomercials can be very effective in generating sales and building brand awareness.

Which of the Following Statements About Infomercials Is False